Whimsy Walks
Our team had to begin this project by learning about the target audience, going on field trips, doing interviews, and prototyping. The team first encountered the steps a UI/UX designer must take in order to provide the finest product possible. People that have collaborated with WW as artists are the audience we aim to reach. We tried to help them upload the photos and descriptions of their work on the app and encourage others to share it widely with friends and family on social media. We also promote interaction between artists and visitors by helping artists upload their bio videos to the app so the visitors can see them whenever they use the app to access the locations and setting up a feedback system for visitors.
OUR TEAM
Astrid Nguyen
Manal Khan
Rissy Langowski
DURATION
09/28/2022 to 12/13/2022
MISSION
To provide the Whimsy Walks community members with a user-friendly experience to connect with local art while engaging with their community, as well as attract new artists to the platform.
SURVEYS
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INTERVIEWS
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FLOWCHART
PERSONAS
Our primary persona is Maria. She is a tennis player and also an artist who is very interested in joining WW. She wants to share her art with the rest of the community. Her main frustration is that she doesn't know where to start. She doesn't like using a mobile browser; she prefers an app instead, and also she wants to have a personalized user experience.
STYLE GUIDE
We started by selecting a neutral color palette that was inspired by nature. We wanted to keep the style fairly minimalistic but also add some playfulness, like the name Whimsy Walks itself implies.
After ideating a straightforward and sleek logo, we designed the Whimsy Walks logo to include a paintbrush and a person walking, as we thought this best reflected Whimsy Walks' philosophy.
WIREFRAME
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